Macedon loses the Whopper, Palmyra gains a Dunkin’

Macedon loses the Whopper, Palmyra gains a Dunkin’

Traffic patterns change as do customer preferences. “Our lease is up and we are not planning to renew,” said Larry Kessler, franchise owner of the Burger King in Macedon.

Kessler verified that the Burger King at Canandaigua Road and Route 31 in Macedon, which has been open almost 20 years, will close. No actual date has been set, but employees were told the closing would be December 31st.

“Centers shift, and business markets change. The Walmart opening in Macedon changed things also,” Kessler noted. While the Macedon location’s lease is up, Kessler does not rule out ever reopening a store in the Macedon area.

Macedon Commons Plaza owner/landlord Ted Filer could not be reached for comment at press time. He has owned the plaza for several years, and has been unable to find a new anchor store, once P & C Food Markets closed in 2009.

Back in 1992, the plaza was full, boasting the new P & C Market, which had moved from West Wayne Plaza in Macedon, a new CVS, Movie Mania, and out buildings Valvoline Instant Oil Change and, Burger King.

Some new tenants have come and gone over the past decade. A Subway store, CT Nails, Advantage Auto Parts,  China Wok and VIP Fit Club have been added to the Plaza, but CVS moved to a stand alone building across from  Macedon Commons. Cedar Liquor once called the plaza home, but moved closer to the Walmart further west on Route 31 several years ago.

The Burger King and its flagship “Whopper” burger were hampered by the loss of stores and traffic in the plaza and the fast food franchise was further hampered from serving the public with no direct access to Route 31.

On the plus side, the move by the Community Bank to a new building across from their old location in Palmyra, opened the opportunity for donuts and coffee.

According to Paula Vieira, owner of the Dunkin Donuts franchises in Wayne County, the new location in Palmyra will open the in the middle of January 2014. The finishing touches are being put on the former bank building.

The store, located at 544 East Main Street will employ about 20 people and offer early morning and late night beverages, donuts, and sandwiches to hungry customers along the Route 31 corridor. Their full menu has expanded  beyond simply coffee and donuts over the years.

Dunkin Donuts in Palmyra joins Vieira’s three other locations in Wayne County – Macedon, Newark and Ontario. Terri Simpson will manage the Palmyra establishment.  Those seeking employment can stop at the Macedon or Newark locations to drop off their applications. The Macedon store is located at 1225 Route 31 and the Newark store is located at 242 East Union Street (Route 31). The latest Dunkin Donuts, before Palmyra’s addition, was in the Town of Ontario at the corner of Route 104 and Furnace Road.


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